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5 Ways coaching can help your organization

Oct 17, 2022 | Coach's Questions

There are several ways that coaching can help your organization. 

Whether it’s one-to-one coaching or a group or team coaching program for leaders, managers or up-and-coming leaders, investing in coaching reaps dividends. 

Coaching empowers team members to come up with solutions and implement their ideas (rather than leaders directing or supplying the answers). 

Here are five ways coaching can help your business succeed:


  1. Coaching helps good leaders become great leaders. There’s a reason the most successful firms in the world have invested in executive coaches for more than 20 years. (Hint: The ROI of coaching is significant with many tangible and intangible benefits!) Every leader can learn and grow when they experience the power of professional coaching. When you invest in one-to-one coaching or group coaching for members of your leadership team, it has an effect not only on them but a cascading effect on everyone who reports to them. Leadership is about doing better, not being powerful – being a leader, not a boss.

  2. It builds a coaching culture. This is important because we know that organizations with a coaching culture win BIG. Fostering a culture that is motivating and empowering for employees at all levels enhances performance and productivity. When leaders use a COACH Approach with staff, they ask questions with curiosity and don’t supply the answers. Staff who are engaged in goal setting and problem-solving are more committed to meeting objectives and finding solutions. That kind of can-do culture propels individual and organizational success, even through times of stress or change.

  3. Coaching can help make weak or fractious teams better and strong teams even stronger and more cohesive. Bringing together different personalities inevitably leads to conflict. Coaching can help team members to understand themselves and others better, so they can work together despite their differences. Turning difficult conversations into essential conversations and building healthy conflict is good for an organization.

  4. It improves support for new leaders or managers. Effective coaching helps new leadership recruits ramp up quickly and prepares internal candidates as successors. With the right coach, emerging leaders get to gain experience with real decision-making authority and the opportunity to build their capacity with practical experience.

  5. Coaching can help companies recruit and retain the best. Organizations that are serious about attracting top talent and getting them to stay must build the kind of culture in which they will thrive. This means nurturing talent, providing advancement or growth opportunities, including coaching and learning options.

Coach’s Questions

How could coaching benefit your organization? What works well right now? What could be better?